'Feeling the same' campaign

'Feeling the same' campaign

Thursday, May 10, 2012
Milly & Molly

The Friends of Milly, Molly (N.Z) Inc’ and KidsCan have joined forces to make a real difference in the lives of New Zealand’s most disadvantaged children.

This aim is to provide disadvantaged New Zealand children with reading resources to promote literacy, and to assist them in dealing with situations that arise during school, home life and play.

Together,’ The Friends’ and ‘KidsCan’ aim to provide underprivileged new entrant children in decile 1-3 each year, with a ‘Feeling the Same’ kit containing the following:

A high quality drawstring bag that can be used as a school bag
3 Milly, Molly books, each carrying an essential life skill message
Milly, Molly and Betelgeuse: building self esteem in others
Milly, Molly and Pennyroyal: control of anger
Milly, Molly and Bunt-me-Not: respect
A green (meaning: good luck, youth, vigour) printed silicone wrist band to show unity in feeling the same on their first days of school

The bags will be distributed nationwide through the ‘KidsCan’ network and will cover low decile schools throughout NZ. Each year, there are approximately 5000 children starting school in decile 1 – 3 so the goal is to provide for approximately 15,000 children.

KidsCan is excited to be part of this and looks forward to it coming into fruition