Kiwi favourite Tip Top® Bakery launches Kids’ Nourishment Initiative

Kiwi favourite Tip Top® Bakery launches Kids’ Nourishment Initiative

Monday, February 4, 2013

Today George Weston Foods (GWF) launches an ambitious long-term programme called Nourish Our Kids, in partnership with the KidsCan Charitable Trust, which aims to address child hunger in New Zealand – beginning with a donation of 100,000 loaves of Tip Top® Bakery bread to schools each year.
 
The launch phase of the Nourish Our Kids Programme involves supplying Tip Top® bread to hungry children in deciles one to four primary and intermediate schools throughout New Zealand, helping provide the nourishment they need to succeed.
 
Since 2008, GWF – owner of the Tip Top® Bakery brand - has donated more than 30,000 loaves of bread to schools annually as part of the KidsCan food programme and is now taking this support to a whole new level.
 
By the end of 2013, the Nourish Our Kids Programme will triple the number of schools receiving weekly bread deliveries - which include kids’ favourites Super Soft White, Oatilicious and Tip Top® The One - from 104 to 300 schools.
An additional 50,000 loaves of Tip Top bread, funded by the Trillian Trust will be distributed over the course of the year, bringing the total to 150,000 loaves of bread.
 
CEO and Co-founder of KidsCan, Julie Chapman says: “Our goal is to ensure no New Zealand child in a decile one to four primary or intermediate school goes hungry. The support from Tip Top® Bakery through the Nourish Our Kids Programme means we are well on the way to achieving this.”
 
“Meeting the nutritional needs of hungry kids helps close the gap for children less fortunate than others, meaning they can be more engaged in their education.”
 
New Zealand Nutrition Foundation Nutritionist Sarah Hanrahan says: “Bread is an important food for children; it’s nutritious, versatile and most importantly they love eating it – which is vital for kids of this age.
 
“The New Zealand Nutrition Foundation supports the Nourish Our Kids Programme which offers a variety of breads to schools, including high fibre and enriched bread such as Tip Top® The One - along with nourishing white bread,” says Sarah Hanrahan.
 
From 4 February, all 16 SKUs of Tip Top® Bakery loaf bread (excluding spicy fruit loaf) will carry the new Nourish Our Kids Programme logo as a reminder to Kiwis that by choosing Tip Top® Bakery bread they are helping feed the kids who need it most. GWF General Manager Marketing, Sandra Geange, says: “We believe that many small actions can create big results and by partnering with KidsCan and the wider community, we hope to effect big changes in the lives of all Kiwi kids.
 
“Nourishment and nurturing is at the heart of what Tip Top® Bakery stands for; there is no better way to put words into action than to supply hungry growing Kiwi kids with fresh bread.
 
“Tip Top® Bread is a versatile Kiwi staple; ideal toasted at breakfast with a dab of butter and your favourite spread and perfect for fresh lunchtime sandwiches.
 
“New Zealanders can show their support for Nourish Our Kids Programme by choosing Tip Top® Bakery bread because every loaf purchased helps us feed the kids who need it most.”
 
There are plenty of ways to support KidsCan and help feed hungry kids; simply visit www.kidscan.org.nz or  www.nourishourkids.co.nz