Trademonster to partner with KidsCan

Monday, February 26, 2018

Kiwi kids benefit from growing NZ-China trade

Leading eCommerce business Trademonster is partnering with the KidsCan Charitable Trust under a new agreement that will enable New Zealand children in need to benefit directly from this country’s fast-growing consumer products trade with China.

Managing Partner Gavin Liu Yang says Trademonster and members of its large network of New Zealand product suppliers are delighted to support KidsCan with a fundraising target of $200,000 towards KidsCan’s “Food for Kids” programme.

“KidsCan is doing great work for New Zealand children and we see its programmes as a perfect way for those children to share in the value being created through strong trade connections between this country and China,” Mr Yang says. “Chinese consumers who purchase New Zealand-made products will also appreciate their association, albeit distant, with such a worthy cause in a land that is high in their esteem.”

Trademonster will support KidsCan with an initial one-off donation and thereafter, through a percentage of the sale value of every parcel of New Zealand-made products that is purchased in China through an online shopping channel. Trademonster is also working with more than 30 of its New Zealand suppliers and business partners to encourage their participation in the partnership. Trademonster is a specialist in introducing New Zealand businesses to the vast Chinese market, and supporting their marketing and sales on one or more of 10 digital platforms including Tmall, JD.com and Amazon.cn.

Trademonster-facilitated product sales have been booming since its services were launched, in partnership with NZ Post, in December 2015. Most of the sales are in healthcare and beauty products, and natural foods.

Mr Yang says Trademonster’s partnership with KidsCan is a unique opportunity for New Zealand supplier companies to contribute as their trade volumes increase over time. “We wanted to help KidsCan broaden its network of business supporters, especially where those businesses are achieving great success in their export sales.

KidsCan Chief Executive and founder Julie Chapman says she is delighted to have the charity chosen by Trademonster. “This partnership will enable us to support even more children going without the basics, by helping provide them with food at school, a  raincoat, shoes and socks, and health and hygiene items,” Ms Chapman  says. “Also, we really value how genuinely passionate Gavin and the team at Trademonster are about joining us on our mission to make a positive difference in the lives of all Kiwi kids living in hardship, by helping them  make the most of their education.”